Privacy & Cookies


This Policy is designed to help you understand what cookies are, how Almarose Hotels & Resorts uses them and the choices you have in regards to their use. Cookies and their use are regulated under the Privacy and Electronic Communication Regulations (PECR).  Their use by firms is supervised by the Information Commissioners Office (ICO).

What are ‘cookies’?

Cookies are small pieces of information, normally consisting of just letters and numbers, which online services provide when you visit them. Software on your devices (for example a web browser) can store cookies and send them back to our website next time you visit.

How are cookies used?

Cookies are a specific technology that store information between your visits to our website. Cookies can be useful because they allow our website to recognise your device. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to us.  Without cookies, or some other similar method, websites would have no way to ‘remember’ anything about visitors.  There are four major types of Cookie that we use.  These are as follows:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

What are ‘session’ and ‘persistent’ cookies?

Cookies that expire at the end of a browser session (normally when you exit your browser) are called ‘session cookies’. Cookies that can be stored for longer are called ‘persistent cookies’. PECR applies to both types.

Session cookies allow websites to recognise and link your actions during a browsing session. They may be used for a variety of purposes such as remembering what you have put in one of our electronic booking forms as you browse around our site.  These session cookies expire after a session ends, so would not be stored beyond this. For this reason session cookies may sometimes be considered less privacy-intrusive than persistent cookies.

Persistent cookies are stored on your device in-between sessions. They can allow your preferences or actions across our site (or across different websites) to be remembered.

Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using our site or to target advertising. The length of time between a cookie being set and expiry is set by our website operator.  A user can also delete previously set persistent cookies manually or configure the browser settings to delete cookies at a set interval.

What are ‘first-party’ and ‘third-party’ cookies?

Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie.

First-party cookies are set directly by the website you are visiting, i.e. the URL displayed in the browser’s address bar.

Third-party cookies are set by a domain other than the one you are visiting. This typically occurs when the website incorporates elements from other sites, such as images, social media plugins or advertising. When the browser or other software fetches these elements from the other sites, they can set cookies as well.


This Cookie Policy explains how Almarose collects and uses your personal information using Cookies when you use our Website and access our services via social media channels

If there’s anything you’re unsure about in this Cookie Policy, feel free to contact our CRM & Leisure Marketing Manager at

Cookies we use

Find out more

How you can manage Cookies

When you initially visit our website we will present you with a Cookie “pop-up”.  This pop up will enable you to select which of our Cookies that you wish to receive.  In order for us to provide you with Performance, Functional or Targeting Cookies we need your explicit consent.  You can withdraw or give your consent for us to provide these Cookies at any point by using the Cookie Manager option that will appear on your screen whilst you use our website.

If we make major changes to how we handle your personal data or how we use cookies we will update this Cookie policy and publish it on our website

If you would like to request to exercise any of your personal data rights (as outlined in our Privacy Policy) please contact our Privacy team by: emailing us at

Or if you’d like, you can write to us at:

Data Privacy,

Chesford Hub


CV8 2LD, United Kingdom (UK)

Reg. No 11745703

If you are not satisfied with our response to your query, you can contact the Information Commissioner’s Office (ICO. Details of their contact information can be found at