Almarose Hotels & Resorts

Challenging the norms within the hospitality industry

About Us

Almarose manages some of the best Hotels and Resorts in the UK.

We have a wealth of experience and knowledge in the Hotel and Resort market, and we are uniquely positioned to enhance assets through refurbishment, redevelopment and re-branding.

The Almarose estate is currently undergoing significant asset management and modernisation.  Five hotels rebranded to DoubleTree by Hilton in 2018 and this was followed by two hotels rebranding to Delta by Marriott in 2019.

Our Values

Almarose Hotels & Resorts challenge the norms within hospitality. We empower our teams to create memorable guest experiences, while delivering excellent returns to our stakeholders.

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Our History

Almarose Hotels & Resorts is the hotel management arm of Aprirose, which was formed following the acquisition of QHotels.

Founded in 1987, Aprirose manages a portfolio of more than £1 billion. It’s hotel assets now total 25 under a number of international brands from the major franchises, including Hilton, Marriott, Accor, plus its own QHotels brand.

In 2018 five of the QHotels properties were re-branded to DoubleTree by Hilton and in 2019 two rebranded to Delta by Marriott.


Our Partners

We work hard to forge lasting relationships with our partners and work collaboratively to drive our business.

We work with many other brands such as Blackrose, our sister brand of nationwide pubs.

In October 2019 we partnered with Elemis who provide premium spa products and a wide range of treatments across the Almarose estate.