Success starts with our people

We create a culture where people thrive

Our People

We have built a strong Leadership Team with complementary characteristics to support the vision and values we are setting out to achieve. Together they will lead the way with a commitment to setting and clearly communicating strategic direction and passion for delivery through great teams.

Our Leadership Team

Richard Moore

Group Chief Executive

Richard was appointed CEO of Almarose in February 2020. With over 30 years’ experience in the hotel and hospitality industry, Richard has held a number of high profile roles both across the UK and European hotel markets in branded and unbranded environments. He specialises in business repositioning, leading organisational change, developing revenue and customer service experience initiatives. He looks to challenge and empower his teams, focussing on achievements and celebrating success.

Of his new role, he says “Almarose is an exciting, dynamic new company with ambitious plans for growth. I look forward to the journey ahead, working with people at all levels in the organisation to create a business that we can all be very proud of.”

Philip Gardner

Commercial Director

Philip joined the Almarose Leadership Team in April 2019. He has worked in the hotel industry all his career and for the past 20+ years in areas of Commercial – specialising in Revenue Management. Prior to joining Almarose, Philip worked for IHG initially focused on the managed hotels and then expanding responsibility across all 600+ hotels in Europe, all markets. He also worked for 5 years for Marriott and brings expertise in driving commercial performance through brand engagement.

Of his new role, he says “Taking the existing portfolio on a journey of branding and investment provides significant opportunity – in terms of the talent we can retain and attract, how organisationally we can do things differently but ultimately in the results we will be able to deliver."

Jason McBurnie

Chief Financial Officer

Jason joined Almarose as CFO in November 2019. He is a Chartered Accountant, having spent seventeen years with professional advisory firm PwC, primarily in a range of senior mergers and acquisitions advisory roles covering both the UK and international markets, followed by Finance Director appointments in the supply chain management industry (with Enterprise Foods) and in the hospitality sector (with Macdonald Hotels). He brings to the team a wealth of corporate finance, commercial finance, and accounting experience, covering areas such as financial structuring, commercial performance management, investment appraisal, management and financial information systems, financial control, and compliance.

Of his new role, he says “It’s an exciting time for Almarose. Building a highly capable finance function underpinned by best-in-class processes and systems will allow us to deliver premium returns for our asset owners and investors. Our experience in working across standalone properties and multiple hotel brands, and controlling significant new acquisition and capital investment activity, will secure Almarose a unique position in the hospitality market, creating a platform where our hotel teams can deliver their best operational performance and customer experience.”

Shaune Ayers

Operations Director

Shaune was previously a Divisional Director in an asset management role for 9 years overseeing a wide portfolio of four star hotels from the South of England to the Shetland Islands and has almost 30 years experience in the hospitality industry. He has worked for AA Red Star, 4 Rosette and Michelin accredited properties and subsequently branded experience as Operations Director for London Thistle Hotels.

Of his role he says "My focus will always be on sales and profit growth through creating excellent teams who recognise the importance of delivering quality and consistency and above all exceeding customer expectations, the latter more often than not the most cost effective marketing solution."

Peter Gee

Property Director

Peter joins us from the Radisson Hotel Group with a wealth of property experience, leading a range of property projects including conversions, new builds, repositioning and refurbishments.

With regards to joining the organisation in it's current state of hibernation, Peter told us...

"It’s a great opportunity to get organised and develop opportunities. I’m really looking forward to getting to know my new colleagues and understanding the various properties. I imagine we will need to adapt quickly to the developing situation and plan both short and long term objectives. I very much intend to support this by streamlining and improving efficiency in areas including Capex delivery, maintenance processes and energy management, as well as the major repositioning investments and any new acquisitions… I can't wait to get started!"